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Internal · Year 1 Plan · 2026

Get Fenced!
Year 1
Nimble Launch probably enough fence company, to start.

HQ   Lafayette, IN
Method   Driven steel posts
Capital   ~$108K to open
Source   /research/*.md
The business

Five fence types. One signature method.

Most Popular

Wood

Cedar privacy + picket. 6' standard, board-on-board upgrade.

Low-Maintenance

Vinyl

White / almond / tan, full-panel kits.

Pool-Code

Aluminum

Powder-coated black/bronze. Self-closing gates.

Workhorse

Chain link

Galvanized + black vinyl-coated.

Acreage

Farm & Ranch

High-tensile, woven, T-post.

The Moat

Driven steel

No dig, no concrete. Past frost line.

Year 1 Strategy

Stay nimble.
Capital is the constraint.

Doors-open capital
$108K

Down from $195K in the original full-CTL plan. ~46% less capital, 90% of the operating capability for the first season's residential job mix.

Year 1 capital · line items

What $108K actually buys.

BucketSpecCost
TruckUsed '20–'22 F-150 SuperCrew 4x4 EcoBoost$30,000
Truck upfitToolbox · headache rack · liner · bed extender$2,150
Trailer8.5×20 V-nose tandem 7K enclosed (mini skid + tools)$9,400
Mini skidUsed Toro Dingo TX 1000 HF, ~800 hrs$25,000
Driver + auger + forksMini-skid post driver, auger, pallet forks$10,000
Backup drivers + augersSkidril G2XD-4 · Stihl BT 131 · T-post$3,400
Power + hand + safety + layoutMilwaukee M18 · Stabila · Klein · Topcon$11,000
Insurance year-1 prepayGL $1M/$2M · Auto · Inland marine$8,000
LLC + plates + bonds + membershipsINBiz · USDOT · Marion bond · AFA · BAGL$3,500
Initial marketingGBP · LSA deposit · yard signs · partial wrap$5,500
Doors open~$25K cash down + financed equipment$108,000
01

Tools.

The driven-post system is the differentiator. Spend where it matters (drivers + chucks), buy mid-tier on layout + safety, defer everything else.

The single most important purchase

Mini-skid hydraulic post driver.

Skid Pro or Eterra mini-fence driver, ~$6,500. Drives Postmaster (3.5 × 1.75) cleanly, fits Toro Dingo's 7–17 GPM flow, and seats a post in under 3 minutes.

Why mini, not full CTL: A 36"-wide Dingo drives through residential gates without removing them. A 70"-wide Bobcat T66 doesn't. That single fact decides 80% of year-1 access logistics.

The combo
  • → Toro Dingo TX 1000 HF (used) · $25K
  • → Mini-skid post driver attachment · $6.5K
  • → Skidril G2XD-4 (gas standalone) · $1.5K
  • → Stihl BT 131 one-man auger · $1.8K
  • → Manual T-post drivers ×2 · $0.1K
All-in driving capability ≈ $35K
The rest of the kit

Six categories. ~$11K all-in.

Power

Milwaukee M18

2696-26 6-tool combo · impact wrench · 12" miter · 4 spare batt

Fastening

Paslode + Bostitch

CF325XP cordless framer · N66C coil siding · FS1664K-E fence stapler

Hand

Stabila + Klein

Type 196 levels · D248 / D213 pliers · Goldenrod 400 · WWPJ-A-30 stretcher

Layout

Topcon RL-H5A

Rotary laser · tripod · grade rod · 300 ft tape · marking paint

Concrete

Kushlan 600DD

Electric mixer for gate posts · fast-set Quikrete

Safety + 811

PPE + flags

Hard hats · ISOtunes · Mechanix · 200 marking flags · Indiana 811 ticket SOP

02

Suppliers.

Indianapolis is the procurement hub — three wholesale distributors and one Lafayette lumber yard cover ~95% of weekly material flow.

Call these in week one

Top three primary accounts.

01

Master Halco
Indianapolis

6755 E 34th St · (317) 545-1303
  • Postmaster+ steel posts
  • Chain link · vinyl · ornamental
  • Ameristar Montage / Echelon
  • Jobsite delivery to Tippecanoe
  • Wholesale only · ST-105 needed
02

Merchants Metals
Indianapolis

6701 Bluff Rd · (317) 783-7678
  • Jerith aluminum (IN-exclusive)
  • Fortress Versai / V2
  • EverGuard vinyl
  • Second-source price check
  • Tuf-Grid welded wire
03

Von Tobel
Lafayette

319 N Earl Ave · (765) 448-1525
  • Cedar 1×6 + 2×4 rails
  • Pressure-treated 4×4 posts
  • Same-day boom-truck
  • 50+ year local relationship
  • Pro accounts standard
Month 2–3 · bench depth

Secondary cast.

MDWST Fence Supply

Indianapolis · (317) 419-2355 · PostMaster backup, FenceTrac, Galv Pro, Little Beaver augers, Simpson Strong-Tie. Indiana-owned, often beats giants on lead time.

Stephens Pipe & Steel

Columbus, OH · (614) 285-3584 · Best raw chain-link pricing if you can take truckload. PowerCoat steel post (PostMaster analog) 5–15% under MH.

Center Point Fence Supply

Center Point, IN · (812) 835-2189 · Country Estate vinyl wholesaler · Regis aluminum · LMT Mercer post caps · Nationwide hardware.

Red Brand · Rural King · TSC

Farm & ranch path. Red Brand made in Peoria IL — closest woven wire. Rural King Lafayette + TSC for T-posts, Bekaert HT, barbed.

03

Equipment.

The big pivot: skip the full compact track loader. Run a mini skid that fits through residential gates and tows behind a half-ton.

Why mini · why Dingo

Toro Dingo TX 1000 HF.

Full CTL · Bobcat T66Mini skid · Dingo TX 1000
Width66–70" (won't fit residential gate)36–42" (drives right through)
Weight~8,800 lb~3,200 lb
Ground pressure5–7 psi (lawn damage risk)~3.5 psi (much gentler)
Capital · used 1,500 hr$52K–58K$20K–28K
Tow vehicle neededF-250 / 2500 HD dieselF-150 EcoBoost is plenty
DOT / CDL mathAlways in scopeOften stays under threshold
Lift capacity2,400+ lb700–1,000 lb
Truck + trailer

One mobile shop. Towable by a half-ton.

Truck

Used 2020–2022 F-150 SuperCrew 4x4

3.5L EcoBoost · Max Tow Package · 11,300 lb tow rating · ~$30K with 60–80K mi.

  • + Aluminum crossover toolbox · $400
  • + Headache + ladder rack full length · $1,200
  • + Bed extender / cargo bar · $150
  • + Spray-in liner · $400
Trailer

8.5×20 V-nose tandem 7K enclosed

Used Pace American or Wells Cargo · ~$9K. Mini skid in via rear ramp; tools live on e-track walls.

  • + 5' double cargo door curbside (key spec)
  • + 6'6" interior · 36" man-door · roof vents
  • + 12V LED interior + exterior work lights
  • + ATP rock guard · spare tire
Combined GCWR ~17K · stays under 26K → no CDL · USDOT only
Materials logistics

Don't haul material. Have it delivered.

Tier 1 · Primary

Supplier delivery

Master Halco runs daily routes to Tippecanoe. Von Tobel boom-trucks cedar same-day. $75–150 per drop, often free over $1.5K. Build it into the estimate.

Tier 2 · Fill-in

Truck bed + rack

F-150 with headache rack + bed extender carries 8' lumber and ~1,000 lb of fasteners / pickets / hardware for go-back trips.

Tier 3 · Trailer floor

Enclosed shelving

Parts shelf at the V-nose, e-track walls. Curbside cargo door lets you pull material without moving the Dingo in the rear.

Skip the open landscape trailer year 1. Saves $4–6K and one trailer to register, insure, and maneuver. Add it in year 2 if gate fab or demo haul-off becomes regular.

04

Operations.

Indiana has no statewide fence license — but ten different city/county jurisdictions, a real 811 obligation, and a sales-tax bulletin you have to pick a side on.

Indiana realities

Three things no one tells you.

Permits

No state license. Ten cities.

Indiana licenses plumbers, not fencers. But Carmel ($95 + no chain link in front), Indianapolis (Accela + $10K bond), and 8 others all run independent rules. Build the matrix once.

811

Driven posts ARE excavation.

Indiana 811 (IC 8-1-26). Two full working days. 20-day ticket window. No exceptions for "we're just driving." The first gas-line strike ends the company.

Sales tax

Bulletin #60. Pick a lane.

Lump-sum contract → pay tax at supplier, don't charge customer. T&M → use ST-105 resale, charge customer on materials. Standardize on lump-sum for cleaner books.

Stack

Software + lead-gen.

Field ops

JobNimbus + ArcSite

JobNimbus ($25–35/user/mo) for CRM + scheduling + QBO sync. ArcSite for satellite drag-and-drop fence quoting — generates linear footage and BOM automatically.

Books

QuickBooks Online Plus

~$99/mo. Project-level P&L from day one. Don't try to live in the CRM's "accounting" — feed QB.

Lead-gen

Google LSA + GBP

Google added "Fence services" as eligible LSA in 2024. IN CPL ~$25–71. Get Google Guaranteed badge after license/insurance verification. Yard signs after every install.

Insurance

$1M / $2M GL · auto · WC

Quote Hub, MJ Insurance, Indiana Farm Bureau. Bundle for 10–15% multi-line. Marion County requires $500K minimum + $10K license bond.

First 30 days

Top-priority action checklist.

  1. 1Form Indiana LLC via INBiz ($95) → EIN → IN TID
  2. 2Open Master Halco wholesale account · ST-105 resale cert
  3. 3Open Von Tobel pro account · same-day boom-truck delivery
  4. 4Get three insurance quotes · GL + auto + inland marine + WC
  5. 5USDOT free at FMCSA · Indiana commercial plates
  6. 6Marion County contractor registration · $247 + $10K bond
  7. 7Indiana 811 contractor account · ITICnxt training
  8. 810-jurisdiction permit matrix · Lafayette → Delphi
  9. 9Pick CRM (JobNimbus or ArcSite) · run 90 days before second-guessing
  10. 10Google Business Profile · LSA "Fence services" · Google Guaranteed
  11. 11Decide lump-sum vs T&M contract structure (Bulletin #60)
  12. 12Lien-deadline tracking in QBO or Levelset (60-day Class 2)
If you remember one thing

The mini skid + post driver makes the website's promise true.

The website sells "no dig, no concrete, fast install" as the moat. Without a hydraulic driver of some kind, you're pricing speed and executing slow. ~$35K of driving capability turns the marketing into operating reality — and stays nimble enough to fit through the gate.

letsgetfenced.com
(260) 499-1418
Lafayette, IN